← Back to the knowledge map

Workshop study / 2026

The Concept of Schema and Its Communication Theory

Krisztián Dombrádi, PhD.

A transdisciplinary examination of schema at the intersection of cognitive psychology, knowledge representation, communication studies and medical behavioural science.

Length
18 pages
Figures
8
Language
Hungarian
Conceptual map linking schema to communication studies, cognitive psychology, knowledge representation and medical behavioural science
Concept map4 disciplines

Abstract / Conceptual intersections

One concept, four fields of interpretation

August 2026

“Schema” is a widely used concept, yet its emphasis differs across disciplines. The study places these interpretations alongside one another and reveals their shared structure.

It follows the use of the concept in cognitive psychology, knowledge representation associated with artificial-intelligence research, communication studies and medical behavioural science. Its historical and theoretical arc extends from Kant through Bartlett, Piaget and Neisser to Minsky, Rumelhart, Goffman, Entman, Beck, Young and Leventhal.

The central question is how schemas organise perception, memory, meaning-making and action, and how these organising patterns can become sources of distortion.

01

Cognitive psychology

Mental structures that organise experience, memory and interpretation.

02

Knowledge representation

Frames, scripts and networks that organise knowledge in machines and cognition.

03

Communication studies

Processes of framing and meaning-making that determine what becomes visible.

04

Behavioural science

Schemas underlying illness perception, prevention and adaptation.

Full text / PDF

The detailed conceptual map

The Hungarian document contains the complete study, eight figures, keywords and bibliography.

Open PDF